You’ve just made a New Year’s resolution to lose weight. So you sign up for a gym membership. You commit to going every day. It’s an act of will power.
At first, everything goes well. You’re very motivated, and you can imagine yourself losing all that weight in no time.
After the first week, you skip a couple of times because something came up. Your alarm clock didn’t go off, or you just feel too tired to go.
Two weeks in, you stop going.
If you had a personal trainer or a gym partner, you would probably have kept going. So why is that, and what does that have to do with your business? Read more