Something From Nothing: How To Make Your Audience Love You
Wouldn’t it be nice to be able to just give a gift to the people on your list, just to email them out of nowhere and say “here’s something great for you, no strings, no charge”?
That’s a great way to build a relationship.
Doing something great usually takes time and energy and you have to charge for it to recoup your investment.
There is a way to create that valuable gift for free: Mind Mapping.
By extracting the essence of your content and putting it into mind maps, you can easily repackage it into a visual PDF handout that is easy to understand and print.
Your audience will love you for giving them this gift. They will become more engaged, and even buy more from you. Based on the reciprocity law, they will also want to help you more.
A Case Study: Engagement from scratch!
It is filled with actionable advice on how to create a loyal audience. 30 experts contributed to this book, besides Danny and C.C. Chapman who wrote the foreword:
- Alexander Osterwalder
- Brian Clark
- Danny Brown
- Guy Kawasaki
- Mark W. Schaefer
- Mitch Joel
- Randy Komisar
- Stuart Mills
- Anita Campbell
- Marlee Ward
- Tristan Higbee
- The Blog Tyrant
- Derek Halpern
- Onibalusi Bamidele
- Adam Toren
- Gini Dietrich
- Marcus Sheridan
- Corbett Barr
- Evan Carmichael
- Sean Platt
- Kristi Hines
- Linda Bustos
- Natalie Sisson
- Steve Kamb
- Ana Hoffman
- Dino Dogan
- Jeff Bullas
- Jk Allen
- Steve Scott
- Tyler Tervooren
The result is a 33-page mind map PDF handout. You can click on each expert to go to their one-page summary.
Here’s the process I used to create this document.
Step 1: Read the book
Step 2: Highlight the most important information
This can be done at the same time as you read the book. In my case, I started highlighting around page 110, which is when I decided to create this map. So I had to read the book almost twice. This extra time I took was not lost, since I had a better understanding of what was being communicated the second time around.
Only highlight what you want to include in your mind map.
Step 3: Create the structure
First create the structure. In this book, there are 30 experts, plus Danny Iny and C.C. Chapman. I created the overview page that you see above with each expert. At that point, I asked Danny for the pictures of each contributor. Then, I created one map for each expert. I also linked the overview page with the maps for each expert.
Step 4: Fill in the mind maps
Take all the highlighted information and copy it into your mind maps, one at a time. Since I had a PDF version of the book, I could select the text I highlighted in the physical book and copy it into the mind maps. However, because I had to rephrase a lot of the content to shorten it and so that it made sense in the mind map, I re-typed all the information into the mind maps.
Step 5: Format the mind maps
Adjust the maps’ design so that it matches the book’s design. Choose the right colors, and make those colors consistent between the overview page and each child mind map.
Step 6: Review the mind maps
As you create your maps, there will be typos and inconsistencies. This step is crucial. Take the time to review every branch of every map.
Step 7: Send a draft and get feedback
Welcome feedback, comments and criticism. You can also ask for feedback from people other than those who wrote the book.
Step 8: Apply the suggested changes
Based on the feedback you get, make the final touches to the maps.
Step 9: Submit a final version
If this sounds interesting, why not pick up my e-book on mind mapping and do it yourself?
Here’s what you will learn:
Part 1 : Mind Mapping Techniques to Create Your Mind Maps
- Fast ways to insert a new element on the same level, reorder elements, and insert a parent branch
- The best practices with relationships, callouts, boundaries, free floating elements and icons
- The 3 components you can increase your speed with
Part 2 : Navigation Using Mind Maps
- Expand, collapse and close branches quickly
- Show X levels, and all levels
- Right click to move the map
- The best way to show a branch alone
Part 3: Power Mind Mapping With Formatting
- Color-code your maps
- Break your maps into sub-maps in only a few seconds
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Tags: adam toren, alexander osterwalder, ana hoffman, anita campbell, brian clark, corbett barr, danny brown, danny iny, derek halpern, dino dogan, engagement from scratch, evan carmichael, firepole marketing, gini dietrich, guy kawasaki, jeff bullas, jk allen, kristi hines, linda bustos, marcus sheridan, mark w. scaefer, marlee ward, mind map summary, mind mapping, mitch joel, natalie sisson, onibalusi bamidele, randy komisar, sean platt, steve kamb, steve scott, stuart mills, the blog tyrant, tristan higbee, tyler tervooren