I Need a Strongly Sustainable Business Model

I Need a Strongly Sustainable Business Model

Extract from Edward James’ blog on the Strongly Sustainable Business Model: “Our world is full. Some of this is good but much is bad. Business is a big part of both. How can we use scientific knowledge to help business make things better?”
“I have designed & tested an easy to use tool to reliably plan businesses that do good and do well for a long time into the future.”

I love my work. Like anybody in business, I want to make a profit.

I love my work. Like anybody in business, I want to make a profit.

I want to make a profit, but profit isn’t all I care about.

I want to make a profit, but profit isn’t all I care about.

 

What defines “success” anyway?

What defines “success” anyway?

 

A profitable business must have great value.

A profitable business must have great value.

 

But what good is my business if profit is the only value?

But what good is my business if profit is the only value?

 

I want my business do well, and …

I want my business do well, and …

 

… I want my business to do good.

… I want my business to do good.

 

In other words, I want my business to be sustainable.

In other words, I want my business to be sustainable.

 

Is it possible to do good AND do well?

Is it possible to do good AND do well?

 

I’m going to have to great plan. But there’s so much to consider.

I’m going to have to great plan. But there’s so much to consider.

 

My business affects other people.

My business affects other people.

 

I need help to make sense of it all.

I need help to make sense of it all.

 

I need to be able to see.

I need to be able to see.

 

I need a big picture of my business that considers all my concerns.

I need a big picture of my business that considers all my concerns.

 

With a visual tool, I could make sense of all the confusion.

With a visual tool, I could make sense of all the confusion.

 

I could map my ideas and try out different scenarios.

I could map my ideas and try out different scenarios.

 

With a big picture I could easily explain my ideas and plans.

With a big picture I could easily explain my ideas and plans.

 

Together we could create a business that does good and does well.

Together we could create a business that does good and does well.

 

I need a tool to help me build a model for my business.

I need a tool to help me build a model for my business.

 

A Strongly Sustainable Business Model

A Strongly Sustainable Business Model

 

 

Patricia KambitschPatricia Kambitsch (@playthink) is a graphic facilitator and multidisciplinary artist. As a facilitator, Kambitsch explores and promotes tools for dialogue available through the visual arts, theatre, movement, and creative writing. You can find her work at www.playthink.com and blog at www.slowlearning.org. She is a partner at Redesign Network, a design and research firm for human system innovation in Toronto.
 

6 replies
  1. Matt
    Matt says:

    Patricia, I love how you’re telling this story – both through the use of simple, powerful and relevant visuals that complete the text, and the short sentences underneath.

    Elegant, simple, clear, and effective!

    I’m grateful for your contribution to Fluent Brain’s blog! : )

    Would you mind sharing a bit more about your journey? How did you end up doing this, how your style of graphic facilitation evolved, and how you got to get involved with the Strongly Sustainable Business Model?

    Reply
    • Patricia Kambitsch
      Patricia Kambitsch says:

      Thanks, Matt. Clarifying complex conversations is what I love to do best! For many years I was a teacher in public schools and I learned that the quickest way to communicate difficult concepts is to draw a picture. Rather than “breaking things down” I try to integrate details into a story that makes sense at the simplest level. Drawing simple, accessible and often goofy pictures helps me to make sense of my world. Through graphic recording, facilitation and sketchnoting, I can share an access to the bigger picture with others.

      With this story I focused on feelings. How does it feel to hold two seemingly opposing motivations (the need to make a profit and the desire to make the world a better place) at once? I drew the picture of the struggle of feeling torn first. The visual story evolved from there.

      The Strongly Sustainable Business Model Group is working to develop a powerful tool. The team has some brilliant minds on board working with abstract and often difficult concepts. Through visual storytelling, I hope to bring this important work to more people.

      Reply
  2. Matt
    Matt says:

    I definitely the value of your contribution! Telling a story will help people understand why this is something that they should look at. Keep up the great work!

    Reply
  3. Leslie Alfin
    Leslie Alfin says:

    Hi All-

    I am new to this group but have met one or two in my travels. I am so happy that there is an active and sensible dialogue around this issue.

    Patricias approach is great and for those of us who use similar visual tools it is a welcome sight.

    I am hoping to more clearly define how we are using the word sustainable. I have been designing business models for sustainability for a number of years, using science principles as a platform and framework. I am now applying the research and tools that have resulted to a programme I am delivering to global citizens at economic risk. The programme uses this method to guide these individuals through a rapid process that helps them to develop and launch a social enterprise that is designed for profit and balance (sustainabilty). So in this case sustainable means more than “green”. It means evergreen in that through the give and take balance it will survive. It will take (profit) and it will also give (social contribution). The fundamental dynamic of any healthy eco-system.

    Reply
    • Matt
      Matt says:

      Hi Leslie,

      Thank you for your contribution! : ) The distinction between green and evergreen is interesting. That should indeed be clarified when we talk about sustainability.

      I just checked out your website, and you guys do amazing things. Best of continued success in your endeavors!

      Reply

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