Marco Gutierrez is a former chemist living in Mexico.
With a Masters degree in Business Innovation as a background, he started a language school but has been out of it for 3 years. He is now relaunching it.
He realized that there is now a lot more competition in this field than before. Consequently, he developed the idea of offering added value to employees by developing their personal skills while teaching them a new language.
Marco read the Business Model Generation book and did some of the exercises already before our work together.
When I made the offer of a Free Current Business Model session, he showed his interest. We got on a Skype call, then started the process.
If you read the previous blog posts, then you will be familiar with the following steps. However, each process and the lessons learned are all somewhat different. (more…)